Munguva ichangopfuura, McKinsey neWorld Sports Supplies Federation (WFSGI) vakabudisa "2021 Global Sports Report", iyo inoreva makore masere ekusimudzira zvinhu zvemitambo yepasi rose, uye vatengesi vanotengesa zvigadzirwa zvakadaro vanogona kutarisa.

Zvipfeko zvekupfeka zvemitambo zvinova musika mutsva wemakwikwi. Denda iri rakawedzera kudzima miganhu yebasa uye nguva yekuzorora, uye vanhu vakawanda vakatanga kugamuchira zvipfeko zvemitambo zvakagadzikana zuva rose. Iyo data yeongororo inoratidza kuti vanopfuura makumi manomwe neshanu muzana evamiriri veindasitiri vanotenda kuti misika yemitambo uye yekutandara icharamba ichikura zvakatsiga muna 2021.

Iyo yega yega yemitambo yemunhu iri kufambisa hupenyu hutsva hune hutano. Denda idzva rekorona raita kuti mhuri dzakawanda dzipinde mumapoka ane mari shoma, nokudaro zvichiwedzera musiyano uripo pakati pekurovedza muviri. Muna 2019, 46% yevakapindura kuUS pamuhoro wepagore uri pasi pemadhora makumi maviri neshanu, vakati vanoshaya kufamba; mune vakapindura nemari inodarika $ 100,000, chiyero chekusaita maekisesaizi chete 19%.

Sustainability iri kukura yakajairika munguva yedenda. Muindasitiri yemitambo, chikamu chezvakatipoteredza zvigadzirwa chakawedzera pa64% pagore, uye vatengi vava kunyanya kutarisisa kune zvigadzirwa zvinogara. Kutengeswa kwezvigadzirwa zvakadaro kuchava nani uye zviri nani.

Digital fitness uye nharaunda dzemitambo dzinopisa zvakanyanya. Muna 2020 apfuura, nekuda kwezvirambidzo zvehurumende, vatengi vanofanirwa kuchengetedza chinhambwe chekushamwaridzana uye kuparadzaniswa nemba, izvo zvave kuita kuti kusimba kwedhijitari uye nharaunda dzemitambo yepamhepo dzikure nekukurumidza.

Iyo bhizinesi modhi shanduko kubva kumutsara kuenda kumutsara. Muna 2020, vatengi vazhinji vakachinja maitiro ekushandisa, uye zvakanyanya kufarirwa kutenga online. Zvinotarisirwa kuti kutengesa kwepamhepo pamutsetse kuchave kwakatenderedza 25% yezvese, katanhatu denda. Pamusoro pezvo, chimiro chayo chekushambadzira chiri kuchinjawo, nekuwedzera kana kubviswa kwechiitiko chemitambo, kushambadzira kutsva kwedhijitari kunorerekera kune ruzivo rwevatengi.

Entity retail pressure, asi ichiri kiyi kune ramangwana chiteshi musanganiswa. Kungoratidza kuti chigadzirwa hachina kukwana kuzadzisa zvinodiwa nevatengi, kupa ruzivo rwakasiyana kune vatengi chave chinangwa chitsva chinoteverwa nemhando huru.

Kuvaka imwe inoshanduka-shanduka yekugovera cheni, kuvaka inochinja-chinja yekugovera cheni yave imwe yeakakosha ajenda yezvemitambo. Nguva yedenda rekumashure, kutenderera kwezvigadzirwa kuri kuita kupfupika nekupfupika, uye mutengesi anofanirwa kugara achichinja kuti asangane nezvimwe zvinodiwa nevatengi.